#29 - Christopher Gimmer - Bootstrapping a SaaS Product to $1,000,000 ARR
Christopher takes us through his journey building his SaaS app, Snappa, which just recently hit $1,000,000 in annual recurring revenue. He goes into detail about why it's important to remain bootstrapped and also which situations might warrant raising venture capital. Christopher also talks about some of the tactical aspects of running a bootstrapped SaaS company, including topics like pricing, churn, competition, and more.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Lean Customer Development
Christopher on Twitter