Philip takes us through his journey writing and launching his new book, Writing for Software Developers, and how he nailed the launch with a very small audience. He talks about the tactical decisions he made, how he used his existing knowledge of communities to help his marketing efforts, and also how he collaborated with well-known developers to help the launch go so well. Philip offers a lot of practical advice for people who are interested in launching a book but who may not have a large following.
Christopher takes us through his journey building his SaaS app, Snappa, which just recently hit $1,000,000 in annual recurring revenue. He goes into detail about why it's important to remain bootstrapped and also which situations might warrant raising venture capital. Christopher also talks about some of the tactical aspects of running a bootstrapped SaaS company, including topics like pricing, churn, competition, and more.