Displaying episodes 1 - 30 of 45 in total

#45 - Gonto - Billion Dollar Marketing Practices

Gonto talks about his journey leading marketing at Auth0 up until its acquisition to Okta for $6.5b. He's now the co-founder of a sweat-equity advisory, Hypergrowth Partners. Gonto talks about how bootstrappers and indie devs can apply the marketing practices of large companies, where to focus sales and marketing effort, and how to increase your chances of being more successful in your company.

#44 - Monica Lent - How to Build a Blog with Great SEO

Monica talks about her journey building Affilimate, a SaaS product that provides a unified dashboard and content analytics for affiliates. She also talks about her other products including Blogging for Devs, an email course and newsletter that teaches developers how to be effective with their blogs.

#43 - Arvid Kahl - How to Build and Sell a SaaS Company

Arvid talks about his experience building and selling FeedbackPanda, a SaaS product that helps English teachers save time and earn more money. He goes into detail about how he and his partner came up with the idea for the product, how they validated it, and how they brought it up to $55k/month before selling it. Arvid also talks about his book "Zero to Sold", a guide which helps bootstrapped founders find and validate their SaaS ideas, grow their business, and eventually sell. He goes into a lot of detail about why the preparation phase is so important and how you can validate your ideas before proceeding.

#42 - Michael Lynch - How to Hit the Front Page of Hacker News

Michael talks about his experience consistently getting on the front page of Hacker News. One example of where he's done so is his product TinyPilot, a remote server administration device. He talks about the benefits of ranking on Hacker News, which topics will be of interest to readers, the best way to engage with Hacker News users, and more.

#41 - Hassan El Mghari - Building/Selling a Game Publishing Company and How to Stay Productive

Hassan talks about his experience building and selling UltraShock Gaming, a game marketing startup. He goes into detail about how he built it while being in school and how he approached selling it. He also talks about productivity and how you can use tools like calendars to your advantage to be more productive.

#40 - Kyle Mathews - How To Know If You Should Start a Startup

Kyle Mathews talks about his experience building Gatsby as an open source project and starting a venture-backed company around it. He goes into detail about the ups and downs of a high-growth startup and how you might be able to tell if it's the right choice for you. Kyle also talks about what's involved with raising money from investors, his specific challenges as the CEO of Gatsby, and more.

#39 - Shawn Wang (swyx) - How to Launch Your Product and Sustain Revenue

Shawn Wang (aka swyx) chats about his experience writing and publishing his book, The Coding Career Handbook. He goes into detail about the challenges he encountered, how he learned from other people's launches, and how he was able to successfully launch the book and make it into something that provides meaningful revenue. He also talks about how to sustain revenue for your product after you launch.

#38 - Peter Piekarczyk - Going From Solopreneur to Startup Co-Founder

Peter talks about his entrepreneurial journey leading up to now being the co-founder and CTO of Draftbit, a platform that helps teams build React Native and Expo apps visually. He talks about the benefits of working with and building a team as opposed to being a solopreneur and the mindset shift he went through when switching. Peter also talks about the challenges he has encountered co-founding a company, including how to handle disputes between teammates, how to make the most of Y Combinator, and more.

#37 - Greg Thomas - The Benefits of Writing for a Specific Audience

Greg talks about his journey writing and publishing his book, Code Your Way Up: Rise to the Challenge of Software Leadership. He talks about his purpose behind writing the book, how he went about publishing and marketing it, and how he even got a quote from Seth Godin. Greg gets into detail about the upside of working with a publisher vs self-publishing.

#36 - Joe Eames - Building and Running a Conference Business

Joe talks about his experience starting and running multiple conferences including ng-conf, the world's largest conference centered around Angular. He goes into the ups and downs of running conferences and what you should do to make sure your conference is a success. Joe also talks about his latest venture as the CEO of Thinkster.io.

#35 - Noah Labhart - Leaving Corporate America to Build a Startup

Noah talks about his journey leaving corporate America to now building and running Veryable, a quickly-growing on-demand labor platform. He goes over how he started with a prototype as a side project, how he focused on starting small, and how he honed in on the correct value-adds for the market. Noah also talks about developing and running his podcast, CodeStory.

#34 - Helen Ryles - Building and Selling Side-Projects

Helen Ryles talks about her experience building side-projects and selling them. Over the last few years, Helen has built and sold multiple businesses that were solely done on the side of her regular work. She talks about how to think about building a side-project with the aim to sell it, the places you can sell your projects, and how you can attract potential buyers.

#33 - Scott Mathson - Bootstrapping a Profitable Side Project

Scott Mathson talks about his journey bootstrapping Plink, a SaaS product that creates smart podcast links. He goes into detail about how he came up with the product idea, how he thought about what features it should have, what the pricing structure should look like, and how it should be marketed.

#32 - Randall Kanna - How To Rapidly Build a Twitter Audience

Randall chats about her experience rapidly building a Twitter audience and how it has helped her with new opportunities including job offers, book deals, and overall credibility. She goes into detail about the tactical steps she took to craft valuable Tweets that have received huge engagement. Randall also talks about her books, including one that was published with O'Reilly and her new book that will be self-published on Gumroad. She goes into detail about the tradeoffs between publishing with an established publisher like O'Reilly versus self-publishing.

#31 - Zeno Rocha - Monetizing an Open Source Project

Zeno talks about his journey building and selling Dracula Pro, a color scheme and UI theme tailored for programming. He goes into detail about his launch, overcoming doubt leading up to it, and how he marketed the product to make it a success. Zeno talks about his mindset shift going from an open-source developer who was against monetization to now embracing offering a paid product to his audience.

#30 - Philip Kiely - Nailing a Book Launch With Only 13 Twitter Followers

Philip takes us through his journey writing and launching his new book, Writing for Software Developers, and how he nailed the launch with a very small audience. He talks about the tactical decisions he made, how he used his existing knowledge of communities to help his marketing efforts, and also how he collaborated with well-known developers to help the launch go so well. Philip offers a lot of practical advice for people who are interested in launching a book but who may not have a large following.

#29 - Christopher Gimmer - Bootstrapping a SaaS Product to $1,000,000 ARR

Christopher takes us through his journey building his SaaS app, Snappa, which just recently hit $1,000,000 in annual recurring revenue. He goes into detail about why it's important to remain bootstrapped and also which situations might warrant raising venture capital. Christopher also talks about some of the tactical aspects of running a bootstrapped SaaS company, including topics like pricing, churn, competition, and more.

#28 - Saron Yitbarek - The Business of Running a Tech Conference

Saron talks about her journey founding, building, and recently selling CodeNewbie, the most supportive community around for people learning to code. She also talks about her experience running tech conferences and the business considerations that go into doing so. Saron goes into detail about how to think about running the CFP process, how to attract and retain sponsorship, and how to overcome challenges as they arise.

#27 - Dan Wahlin - How to Establish Yourself as an Entrepreneurial Coder

Dan talks about his experience being a self-employed programmer since the 1990s. He reflects on what has changed, what has remained the same, and how you should think about establishing yourself as an entrepreneurial coder. Dan provides some advice on how to approach consulting and teaching as a developer.

#26 - Marc-André Giroux - The Road to a $70,000 E-Book Launch

Marc talks about the recent launch of his first e-book, Production Ready GraphQL, and how it netted him over $70k during the launch. He talks about the fears he had going into launch day, the challenges he faced during the writing process, and how he was able to overcome impostor syndrome to make the launch happen. Marc also goes into detail about the tools he used to sell his book, his writing process, how he built an audience over time.

#25 - Jamon Holmgren - Scaling Up and Sustaining an Agency

Jamon talks about his experience as a developer and business owner and his journey co-founding and building his React and React Native agency, Infinite Red. He talks about how the 2008/2009 recession impacted business as a web developer and how he was able to navigate that rough period. Jamon also talks about the importance of delegating work to ward off burnout, the importance of cashflow, some tips for managing developers, and much more.

#24 - Dominic Monn - How to Test Ideas and Ship Products Quickly

Dominic talks about his experience testing, building, and shipping many different digital products, including MentorCruise and Intravert. He gives advice on how to test ideas by starting with a simple landing page and also how to attract attention to your products early to gauge interest. Dominic goes into detail about the metrics that he pays attention to the most when building products and why you should do the same.

#23 - Eve Porcello & Alex Banks - How to Build a Business as a Workshop Instructor

Eve and Alex talk about their experience building a business around teaching workshops. They go into detail about how they got started offering workshops, how they think about what to offer and how to price it, and how they have been able to teach developers at some of the largest companies in the tech world. They also talk about their experience publishing books and speaking at conferences and how these have bolstered their workshop business.

#22 - Kelly Vaughn - How To Build a Successful Agency

Kelly talks about her experience going from being a solo freelancer to now running The Taproom Agency, a marketing agency specializing in building excellent Shopify storefronts. She goes into detail about what has worked well for her to build up her agency, the benefits and challenges of having a remote-first staff, and her approach to social media.

#21 - Preethi Kasireddy - The Tradeoffs Between Entrepreneurship and Employment

Preethi talks about her journey going from working for top companies like Goldman Sachs and Andreessen Horowitz to founding her own startup called TruStory. She goes into detail about the tradeoffs between working as a full-time employee and being a startup founder. Preethi also talks about her experience going through an acquisition with TruStory and some of the highs and lows involved in the process.

#20 - Michaela Greiler - How to Pick Which Business Idea to Focus On

Dr. Michaela talks about her journey leaving her dream job at Microsoft to focus on being her own boss. She takes us through how she developed and launched a successful online marketplace but ultimately stopped working on it because it wasn't where her passion was. She then talks about how she found a business idea she really wanted to focus on through being playful. Michaela also discusses how you can find freedom but focusing on running a lean business and lifestyle.

#19 - Kent C. Dodds - How To Replace Your Salary by Creating Content

Kent shares his experience building a business in developer education content which replaced his salary and allowed him to leave his full-time job. He talks about how he uses a mix of content types (written, video, and workshop material) to build his audience. He also talks about why it's important to offer free content and why building an audience is crucial for selling courses.

#18 - Shirley Wu - How To Be A Successful Niche Freelancer

Shirley talks about how she went from doing data visualization work for prominent tech companies to going out on her own as a full-time data visualization freelancer. She dives into some of the important aspects to consider when freelancing in a specific tech niche, including the importance of a great portfolio and strong relationships within the industry. She also gives some great advice on how to ease the transition going from full-time employee to full-time business owner.

#17 - Greg Schier - How I Built and Sold Insomnia

Greg talks about his journey building (and eventually selling) Insomnia, one of the world's best REST and GraphQL clients. He takes us through how he came up with the idea for Insomnia, how he started gaining a userbase for it, and ultimately how he was able to sell it. Greg also offers some advice to product creators based on things he wishes he would have done differently while building his product.

#16 - Daniel Vassallo - Why I Left a $500k/year Job at AWS to Work For Myself

Daniel talks about what went into his decision to quit his very well-paid position as an engineer at AWS to be independent. He walks us through his journey getting one promotion after another at Amazon, only to realize that the high salary wasn't worth it. Daniel is currently building a product called Userbase (formerly called Encrypted.dev), a tool for creating secure and GDPR-compliant web apps. He talks about how he landed on Userbase as a product idea and what it has been like thus far building it out.

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