Scott Mathson talks about his journey bootstrapping Plink, a SaaS product that creates smart podcast links. He goes into detail about how he came up with the product idea, how he thought about what features it should have, what the pricing structure should look like, and how it should be marketed.
Randall chats about her experience rapidly building a Twitter audience and how it has helped her with new opportunities including job offers, book deals, and overall credibility. She goes into detail about the tactical steps she took to craft valuable Tweets that have received huge engagement. Randall also talks about her books, including one that was published with O'Reilly and her new book that will be self-published on Gumroad. She goes into detail about the tradeoffs between publishing with an established publisher like O'Reilly versus self-publishing.
Zeno talks about his journey building and selling Dracula Pro, a color scheme and UI theme tailored for programming. He goes into detail about his launch, overcoming doubt leading up to it, and how he marketed the product to make it a success. Zeno talks about his mindset shift going from an open-source developer who was against monetization to now embracing offering a paid product to his audience.
Philip takes us through his journey writing and launching his new book, Writing for Software Developers, and how he nailed the launch with a very small audience. He talks about the tactical decisions he made, how he used his existing knowledge of communities to help his marketing efforts, and also how he collaborated with well-known developers to help the launch go so well. Philip offers a lot of practical advice for people who are interested in launching a book but who may not have a large following.
Christopher takes us through his journey building his SaaS app, Snappa, which just recently hit $1,000,000 in annual recurring revenue. He goes into detail about why it's important to remain bootstrapped and also which situations might warrant raising venture capital. Christopher also talks about some of the tactical aspects of running a bootstrapped SaaS company, including topics like pricing, churn, competition, and more.
Saron talks about her journey founding, building, and recently selling CodeNewbie, the most supportive community around for people learning to code. She also talks about her experience running tech conferences and the business considerations that go into doing so. Saron goes into detail about how to think about running the CFP process, how to attract and retain sponsorship, and how to overcome challenges as they arise.
Dan talks about his experience being a self-employed programmer since the 1990s. He reflects on what has changed, what has remained the same, and how you should think about establishing yourself as an entrepreneurial coder. Dan provides some advice on how to approach consulting and teaching as a developer.
Marc talks about the recent launch of his first e-book, Production Ready GraphQL, and how it netted him over $70k during the launch. He talks about the fears he had going into launch day, the challenges he faced during the writing process, and how he was able to overcome impostor syndrome to make the launch happen. Marc also goes into detail about the tools he used to sell his book, his writing process, how he built an audience over time.
Jamon talks about his experience as a developer and business owner and his journey co-founding and building his React and React Native agency, Infinite Red. He talks about how the 2008/2009 recession impacted business as a web developer and how he was able to navigate that rough period. Jamon also talks about the importance of delegating work to ward off burnout, the importance of cashflow, some tips for managing developers, and much more.
Dominic talks about his experience testing, building, and shipping many different digital products, including MentorCruise and Intravert. He gives advice on how to test ideas by starting with a simple landing page and also how to attract attention to your products early to gauge interest. Dominic goes into detail about the metrics that he pays attention to the most when building products and why you should do the same.
Eve and Alex talk about their experience building a business around teaching workshops. They go into detail about how they got started offering workshops, how they think about what to offer and how to price it, and how they have been able to teach developers at some of the largest companies in the tech world. They also talk about their experience publishing books and speaking at conferences and how these have bolstered their workshop business.
Kelly talks about her experience going from being a solo freelancer to now running The Taproom Agency, a marketing agency specializing in building excellent Shopify storefronts. She goes into detail about what has worked well for her to build up her agency, the benefits and challenges of having a remote-first staff, and her approach to social media.
Preethi talks about her journey going from working for top companies like Goldman Sachs and Andreessen Horowitz to founding her own startup called TruStory. She goes into detail about the tradeoffs between working as a full-time employee and being a startup founder. Preethi also talks about her experience going through an acquisition with TruStory and some of the highs and lows involved in the process.
Dr. Michaela talks about her journey leaving her dream job at Microsoft to focus on being her own boss. She takes us through how she developed and launched a successful online marketplace but ultimately stopped working on it because it wasn't where her passion was. She then talks about how she found a business idea she really wanted to focus on through being playful. Michaela also discusses how you can find freedom but focusing on running a lean business and lifestyle.
Kent shares his experience building a business in developer education content which replaced his salary and allowed him to leave his full-time job. He talks about how he uses a mix of content types (written, video, and workshop material) to build his audience. He also talks about why it's important to offer free content and why building an audience is crucial for selling courses.
Shirley talks about how she went from doing data visualization work for prominent tech companies to going out on her own as a full-time data visualization freelancer. She dives into some of the important aspects to consider when freelancing in a specific tech niche, including the importance of a great portfolio and strong relationships within the industry. She also gives some great advice on how to ease the transition going from full-time employee to full-time business owner.